With a symbolic shave in the courtyard of its head office in Nicosia, Trust Insurance Cyprus took part in Movember once again this year. The event was held on Thursday, 12 November 2026, and brought the people of Trust together to talk openly about men’s health, prevention and the importance of early diagnosis.
The international Movember campaign raises awareness of prostate and testicular cancer, as well as men’s mental health. With this year’s event, Trust continued its support for the campaign and brought the conversation into everyday life, where a worry so often goes unspoken and a doctor’s appointment is put off for later.
Christos Christodoulou, Chief Executive Officer of Trust Insurance Cyprus, said:
“In the insurance industry, we have learned to protect people from life’s risks. I believe our responsibility begins long before someone needs their insurance cover. At Trust, we speak every day with people who place their trust in us. That relationship gives us the opportunity to talk about prevention and to support initiatives such as Movember.”
Mr Christodoulou added:
“We all have someone close to us who says ‘I’ll get it checked later.’ Sometimes we say it ourselves. I would like this year’s initiative to be the prompt to book that appointment we keep postponing, which, at the end of the day, may be the most important one for us.”
For his part, Giorgos Constantinou, Senior Manager, Operations & Development, stressed the importance of prevention in our lives. “We believe that an insurance company has a duty to play an active role in society, supporting initiatives that promote prevention and wellbeing. For us at Trust, real care means standing by people not only when they need us, but before the need arises.” Trust, πραγματική φροντίδα σημαίνει να βρισκόμαστε δίπλα στον άνθρωπο, όχι μόνο όταν μας χρειάζεται, αλλά και πριν προκύψει η ανάγκη».
Trust Insurance Cyprus thanks everyone who took part in this year’s event and supported the effort to talk more openly about men’s health.
