Christos Christodoulou • CEO - Trust Insurance
People to People – with the ease of online services
The Innovative strategy of Trust that Drives the future of Insurance
As the CEO
of Trust Insurance,
what are some of the biggest
challenges you see in the insurance industry today, and how
does Trust Insurance address these
challenges to maintain its growth and
success in the local and international markets?
One of the biggest challenges that the
insurance industry facing today is striking
the right balance between the accelerating
pace of digital transformation and the enduring need for human connection. Many
insurers are moving toward fully digital, direct-to-consumer models, believing technology alone will define the future.
At Trust, we see it differently. We believe insurance isn’t a commodity. It’s not
something to be bought with a few clicks,
without truly understanding
what’s being
protected. That’s why we’ve embraced a
philosophy we call «Online – from People
to People».
We use technology to
enhance the customer journey-but never at the expense of
personal relationships.
At the end of the
day, no one can replace the professional
advice of a personal Insurance Agent.
People want to feel heard, understood and
supported when it matters the most.
Another major challenge is the demand
for personalized, flexible coverage. At
Trust, we don’t believe
in one-size-fits-all
packages. Every insurance plan is carefully tailored to
meet the real, specific needs
of each client-without unnecessary
extras or risky gaps. We offer true All Risk coverage, including protections against modern threats like
Cyber Risk, ensuring our clients are fully
covered not just on paper, but in practice.
On the business side, maintaining financial resilience and staying compliant with
regulations are critical, especially in today’s unpredictable global economy. With
an MCR of 570% and an SCR of 184%, we
How does the company manage to maintain this balance, and what innovative strategies are in place to achieve it? Providing more value without raising costs isn’t just a strategy for us-it’s part of who we are. At Trust, we’re driven by a clear philosophy: insurance should genuinely protect people, not just tick the minimum legal or regulatory boxes. That’s why we push beyond the basics, offering enhanced coverage and added services at the same-or sometimes even lower-cost compared to standard market options. How do we make it work? It starts with efficiency. We’ve built a lean, agile organization that isn’t bogged down by red tape. We invest in technology that sharpens our internal operations and makes customer service faster and smoother. Tools like our Customer Portal let clients manage their policies digitally without hassle or delay. This lowers administrative costs and allows us to channel more value back to our customers. Second, we customize every policy to the client’s actual needs-nothing more, nothing less. That means clients aren’t paying for unnecessary extras. Instead, they get full, tailored protection, including coverage for modern risks like cyber risk, Personal Liability, or contents insurance-often at no additional cost. We also focus on product innovation. Our flexible, modular approach allows us to design insurance solutions that are more relevant and cost-effective. We deliver smarter solutions that maximize the value of every euro our clients invest. And perhaps most importantly, we prioritize trust and transparency. There are no hidden clauses, no unpleasant surprises buried in fine print. This approach builds long-term relationships, and those relationships are not just good for clients, they’re good for business. Happy clients stay, recommend us to others, and help fuel sustainable growth. In short, we achieve this balance through a mix of customer-centric product design, smart technology use, operational efficiency, and a strong ethical foundation. That’s how we deliver insurance the way it should be-valuable, fair, and always with the client best interest at heart. With 34 years of experience in the insurance industry, how does Trust In
With 34 years of experience in the insurance industry, how does Trust Insurance ensure continuous improvement in its products and services to stay ahead of the competition and meet the evolving needs of customers?
At the end of the day, no one can replace the professional advice of a personal Insurance Agent. People want to feel heard, understood and supported when it matters most.
not just about new products, but about better solutions-like offering comprehensive All Risk coverage, developing Cyber Risk protections, and enhancing customer access through platforms like the Trust Customer Portal. We focus on creating insurance solutions that are simpler, smarter, and more relevant to modern life. Third, we maintain an uncompromising commitment to quality and transparency. Every year, we rigorously review and enhance our product offerings to close potential gaps and ensure complete, real-world protection. Our clients know exactly what they are covered for-no fine print, no hidden surprises. Beyond processes and products, continuous development is part of our internal culture. Our teams participate in ongoing professional training, and our four-time recognition by 'Investors in People' is a testament to our dedication to excellence both externally and internally. At Trust, staying ahead of the competition isn’t a goal-it’s a mindset. We are committed to shaping the future of insurance, guided by one unchanging belief: genuine protection starts with genuine understanding. Trust Insurance emphasizes the importance of technological innovation and exemplary service. Can you elaborate on how these principles guide the company’s daily operations and how they contribute to an exceptional customer experience?
